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morgen verzonden
101 Management Models
2010 || Paperback || Marijn Mulders || Noordhoff || met inkijkexemplaar || ook als eBook
Management models: many students will come across them in their studies, yet it is only when actually working with them that the function and benefit of management models are revealed. Students often find it hard to select and apply management models. This textbook will assist them to do so. 101 Management Models is aimed particularly at students of economic and technical studies and social sciences in higher education.
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Sales management - English edition
2013 || Hardcover || Gerbrand Rustenburg e.a. || Noordhoff || met inkijkexemplaar || ook als eBook
The first four editions of the Dutch edition of Sales Management have been received with great enthusiasm both in higher education and in industry. There seems to be a great need for a complete and practical textbook, tailored to the sales practice. The international edition of this popular book is now available, edited with a European perspective.
Marketing Communication Strategy (e-book)
2015 || E-book via Bookshelf || Ko Floor e.a. || Noordhoff
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Sales management - English edition (e-book)
2014 || E-book via Bookshelf || Gerbrand Rustenburg e.a. || Noordhoff || met inkijkexemplaar
The first four editions of the Dutch edition of Sales Management have been received with great enthusiasm both in higher education and in industry. There seems to be a great need for a complete and practical textbook, tailored to the sales practice. The international edition of this popular book is now available, edited with a European perspective.
morgen verzonden
Marketing Fundamentals / Druk 4
2022 || Hardcover || Bronis Verhage e.a. || Noordhoff || met inkijkexemplaar || ook als eBook
- Based on the popular Grondslagen van de Marketing;
- includes the latest digital marketing topics and trends;
- offers an European perspective, embedded in a global context.
Marketing Fundamentals is the English-language edition of Grondslagen van de marketing, the most influential Dutch book about marketing. Over de last 25 years it has inspired many students in the Netherlands and spiked their enthusiasm for marketing. This bestseller by Dr. Bronis Verhage – Professor of Marketing at Ge...
morgen verzonden
Export Management: A European Perspective
2010 || Paperback || Hans Veldman || Noordhoff || met inkijkexemplaar || ook als eBook
This new English edition of Export Management is more accessible and transparent, using the export strategy as its structuring principle. The book focuses on the integration of all aspects of the export business and the implementation of export strategies in the daily business practice.
101 Management Models (e-book)
2014 || E-book via Bookshelf || Marijn Mulders || Noordhoff || met inkijkexemplaar
Management models: many students will come across them in their studies, yet it is only when actually working with them that the function and benefit of management models are revealed. Students often find it hard to select and apply management models. This textbook will assist them to do so. 101 Management Models is aimed particularly at students of economic and technical studies and social sciences in higher education.
Marketing Fundamentals / Druk 4 (e-book)
2022 || E-book via Bookshelf || Bronis Verhage e.a. || Noordhoff || met inkijkexemplaar
- Based on the popular Grondslagen van de Marketing;
- includes the latest digital marketing topics and trends;
- offers an European perspective, embedded in a global context.
Marketing Fundamentals is the English-language edition of Grondslagen van de marketing, the most influential Dutch book about marketing. Over de last 25 years it has inspired many students in the Netherlands and spiked their enthusiasm for marketing. This bestseller by Dr. Bronis Verhage – Prof...
Export Management: A European Perspective (e-book)
2010 || E-book via Bookshelf || Hans Veldman || Noordhoff || met inkijkexemplaar
This new English edition of Export Management is more accessible and transparent, using the export strategy as its structuring principle. The book focuses on the integration of all aspects of the export business and the implementation of export strategies in the daily business practice.