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74,95
Levertijd: 21 werkdagen
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Global Marketing / 8th Edition

2020 || Paperback || Svend Hollensen || Pearson || ook als eBook

Learn and develop skills involving strategic global marketing decision-making Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more cent...

80,95
Levertijd: 5 werkdagen
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Global Marketing Management / 8th International Edition

2013 || Paperback || Warren J. Keegan e.a. || Pearson

For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.