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25,50
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Blue Ocean Strategy / 1st edition

How to Create Uncontested Market Space and Make the Competition Irrelevant

2015 || Hardcover || W. Chan Kim e.a. || Harvard Business School || met inkijkexemplaar

The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 44 languages and is a bestseller across five continents--now updated and expanded with new content. In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Ren e Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books...

31,95
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met 5% korting 30,35
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Beyond Disruption

Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs

2024 || Hardcover || W. Chan Kim e.a. || Harvard Business Review Press