In a new textbook designed for students new to statistics and social data, Gorard focuses on non-inferential statistics as a basis to provide readers with fundamental statistical literacy. Assuming no previous statistical knowledge, the author demystifies the subject in an engaging and approachable style.

This book discusses the nature of design, design notation, a flexible approach to new designs, a range of standard design models, and tips for real-life problems - all in an easy to understand style, for those wanting to design research and make critical judgements about the designs of others