This book equips students, managers, and executives with the strategies and tools to address common communication problems experienced in organisations, with the goal of learning how to add value to their organisations by communicating more effectively.

"Finally, a social media text that combines liberal arts and social science intellectualism with practical, real-world tips for success in this crucial aspect of professional communications. Its value goes beyond the classroom – everything in the book will resonate with and be useful to PR pros already engaged in social media management." —Ray Begovich, Franklin College Social Media Strategy: Tools for Professionals and Organizations shows professionals and organizations how to use soci...

Provides a bridge between strategic thinking and leadership.