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Extended Reality in Practice

100+ Amazing Ways Virtual, Augmented and Mixed Reality Are Changing Business and Society

2021 || Hardcover || Bernard Marr || Wiley

WINNER AT THE BUSINESS BOOK AWARDS 2022 - SPECIALIST BUSINESS BOOK CATEGORY. As one of the leading business trends today, extended reality (XR) promises to revolutionize the way consumers experience their encounters with brands and products of all kinds. Top brands from Pepsi and Uber to Boeing and the U.S. Army are creating immersive digital experiences that capture the interest and imaginations of their target markets.

In Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented...

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Artificial Intelligence in Practice / 1st edition

How 50 Successful Companies Used AI and Machine Learning to Solve Problems

2019 || Hardcover || Bernard Marr e.a. || Wiley

Cyber-solutions to real-world business problems

Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Ar...