The Wiley-Blackwell Companion to World Christianity presents a collection of essays that explore a range of topics relating to the rise, spread, and influence of Christianity throughout the world. Features contributions from renowned scholars of history and religion from around the worldAddresses the origins and global expansion of Christianity over the course of two millenniaCovers a wide range of themes relating to Christianity, including women, worship, sacraments, music, visual arts, arch...

Planning Health Promotion Programs is the "bible" of the field, guiding students and practitioners through the planning process from a highly practical perspective. Using an original framework called Intervention Mapping, this book presents a series of steps, tasks, and processes that help you develop effective health promotion and education programs using a variety of approaches. As no single model can accurately predict all health behavior or environmental changes, this book shows you how t...

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences.

Experiential marketing, the use of live, f...