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19,95
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Change by Design / Revised, Updated Edition

How Design Thinking Transforms Organizations and Inspires Innovation

2019 || Hardcover || Tim Brown || HarperCollins || ook als eBook

The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press--due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business.

79,99
Levertijd: 4 werkdagen
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Selling and Sales Management / 11th Edition

2019 || Paperback || David Jobber e.a. || Pearson || ook als eBook

Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors.

The book continues to place emphasis on global aspects of ...

74,95
Levertijd: 4 werkdagen
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Consumer Behavior / 12th edition

Global edition

2019 || Paperback || Leon G. Schiffman e.a. || Pearson

For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research.

The 12th Edition has been significantly updated to address contemporary trends and i...

26,95
Levertijd: 4 werkdagen
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The Heart of Change

Real-Life Stories of How People Change Their Organizations

2019 || Hardcover || John P. Kotter e.a. || Harvard Business Review Press