Now in its fourth edition, this leading introduction to ethnography has been thoroughly updated and substantially rewritten. The volume offers a systematic introduction to ethnographic principles and practice, and includes a new chapter on Ethnography in the digital world. The authors argue that ethnography is best understood as a reflexive process.

This requires recognition that social research is part of the world that it studies, and demands that researchers reflect on how they shape both ...

This original and authoritative exploration of ethnographic writing comes from one of the world's leading academics in the field, Paul Atkinson. The third book in his seminal quartet on ethnographic research, it provides thoughtful, reflective guidance on a crucial skill that is often difficult to master.