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48,95
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Strategic Innovation Management

2020 || Paperback || Joe Tidd e.a. || John Wiley and Sons Ltd

This first edition of Strategic Innovation Management is an exciting new addition to the established bestselling texts Managing Innovation and Innovation and Entrepreneurship written by Joe Tidd and John Bessant. Aimed at students taking courses in business studies and management, as well as non-specialist courses in other disciplines, this book provides a practical and accessible evidence-based approach to managing innovation in a wide range of contexts, including: manufacturing, services, s...

44,95
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Managing Innovation - Integrating Technological, Market and Organizational Change / Seventh Edition

2020 || Paperback || Joe Tidd || John Wiley and Sons Ltd

Now in its seventh edition, Managing Innovation: Integrating Technological, Market and Organizational Change enables graduate and undergraduate students to develop the unique skill set and the foundational knowledge required to successfully manage innovation, technology, and new product development. This bestselling text has been fully updated with new data, new methods, and new concepts while still retaining its holistic approach the subject. The text provides an integrated, evidence-based m...