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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

2024 || Paperback || Harvard Business Review e.a. || Harvard Business Review Press

Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.

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HBR's 10 Must Reads 2023

The Definitive Management Ideas of the Year from Harvard Business Review

2024 || Paperback || Harvard Business Review e.a. || Harvard Business Review Press