We think, feel and talk in metaphors. Why not use them for design?

Feeling down? Cheer up! We use metaphors every day and often without being aware of it. Many metaphors are more than figures of speech. They reflect basic bodily experiences and help to structure our thinking and experiences of the world. 'Happy is Up, Sad is Down' is a collection of 65 metaphors with research facts and applications in product and interaction design, information graphics and advertising.

Metaphors show how to...

Graphs, maps, stats, and diagrams: this collection of infographics explores the development of visual communication in the big data age. More than 400 exemplary graphics-ranging from journalism to art, government to education-are accompanied by essays tracing the evolving art form that is pictorial explanation. Complete with in-depth fact...