Exploring questions of both exploitation and empowerment, Understanding Social Media provides a critical conceptual toolbox for navigating the evolution and practices of social media.

In this fourth edition, the authors present the fundamentals of research design and data management with five distinct methods of analysis: exploring, describing, ordering, explaining and predicting.

Examining the role of the media in the generation, circulation and contestation of racist ideas, this text provides the theoretical and analytical tools needed to interrogate how media dynamics and processes impact on racism and anti-racism