Dit boek is geschreven ter nagedachtenis aan

mijn oudste broer Willem Vermarke (Gravemaker).

Geboren te IJmuiden 11 januari 1947

en overleden op 25 juni 2015.

Hij was de eigenaar van de Botterbar

te Zoutelande van 1994 t/m 2006.

Ik Jack Gravemaker, de jongste broer,

is de schrijver van dit boek.

Geboren te IJmuiden op

4 november 1950.

The landscape of the global labour market has changed. Demographic pressure continues to rise and technological developments require a different skill set of both employees and employers. Companies want to grow, but the war on talent is over and employees won. A fundamental shift in the mind set of employers is required and employer branding is the key to success. It can help employers to reach their goals, but how? In his book, Boost Your Employer Brand, Yves Pilet explains how to unlock the...