Exciting, engaging and dealing with both the theory and day-to-day practice of public relations, this is a conscise and approachable alternative to the larger, dryer and more expensive textbooks currently on the market.

Global in scope and unmatched in its coverage of both academic research and professional best practice, this is an essential resource for those studying and teaching PR

Written and edited by leading scholars from around the globe, this handbook presents a unique overview of strategic supply management, for the first time lending a conceptual cohesion to a collection of disparate perspectives on all aspects of this multidisciplinary field .