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Hogeschool Rotterdam (2)
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Economie en bedrijf algemeen (2)

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Value Proposition Design

How to Create Products and Services Customers Want

2014 || Paperback || A Osterwalder || Wiley

The authors of the international bestseller "Business Model Generation" explain how to create value propositions customers can't resist "Value Proposition Design" helps you tackle a core challenge of every business -- creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed. Using the same stunning visual format as the authors' global bestseller, Business Model Generation,...

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The Design Thinking Toolbox

A Guide to Mastering the Most Popular and Valuable Innovation Methods

2020 || Paperback || Michael Lewrick e.a. || Wiley

How to use the Design Thinking Tools

A practical guide to make innovation happen

The Design Thinking Toolbox explains the most important tools and methods to put Design Thinking into action. Based on the largest international survey on the use of design thinking, the most popular methods are described in four pages each by an expert from the global Design Thinking community. If you are involved in innovation, leadership, or design, these are tools you need. Simple instructions, expert tips, t...