Decision-makers can dispose of dozens of books, in which strategic methods and techniques are central. Increasingly, however, decision-makers are asking themselves how reliable those methods and techniques are and how big the chance is that they can achieve their Strategic Goal with them. Decision-makers also want to be able to calculate and test this ‘probability’ themselves. They are no longer satisfied with qualitative descriptions and estimates.

Ernst R. Brus has developed methods and...

John Cage wrote 4'33" as a modern music work (1953). It is not played by performers using instruments, but tacet: instruments are not used at all. This does not mean it is a silent work. It is a creation built up of ambient sounds, of that which is present in the moment.

Silence is the invitation to explore what truth is and experience that truth is an unfolding quality within each of us. The essence is that that the supposed division between ourselves and others or our environment is recogni...

Following the publication of the Dutch edition of this book in 2002, Brand Design has become a household name in many boardrooms and educational courses. Ruud Boer's model of Brand Design has guided over 30,000 marketers in shaping and designing brands. With the introduction of this new edition, marketing students and professionals can also benefit from a conceptual map of Brand Design in English!

This well-illustrated book is comprehensive, encompassing a diversity of practical examples of p...