Following the publication of the Dutch edition of this book in 2002, Brand Design has become a household name in many boardrooms and educational courses. Ruud Boer's model of Brand Design has guided over 30,000 marketers in shaping and designing brands. With the introduction of this new edition, marketing students and professionals can also benefit from a conceptual map of Brand Design in English!

This well-illustrated book is comprehensive, encompassing a diversity of practical exa...

How do employees respond to incentives? Which applicant is most attractive

when several apply to fill a job vacancy? Why and how do governments intervene

in markets?

Finding the right answers to these and other questions is of great importance

for managers and policy makers who want to fully understand the economics of

organizations and markets. Organizations and markets are vital institutions in all

modern societies.

This book examines how ...

When a company initiates export development and internationalisation, it is essential to follow a systematic strategy formulation and decisionmaking process. Export Planning provides a methodology to plan and achieve globalisation. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. Export Planning describes these 4 phases and provides a 10-step guide for the construction of an international marketing plan.

Export ...

- Is an accessible introduction to international business law and European law;

- offers an understanding of potential legal problems in international business;

- comes with a variety of additional study materials available online.

A Basic Guide to International Business Law gives students practical knowledge about and an understanding of legal problems that can arise in international business. It helps develop the skills needed to prevent and tackle these problems.

A Basic Guide to Internati...

In today's society, there is a growing need for so-called 21st century skills, which can range from sophisticated analytical skills and practical social skills to dealing with great complexity and uncertainty. Whether you are a student, a manager or a researcher, vital skills are interconnected and require real-time application. Skill development is an integrated and lifelong accumulative process that requires a solid understanding of the type of motivation and attitude needed to make the ...

Are you interested in the state of our world? In the future of humanity? Have you ever wondered how the major developments of our time fit together? Are you, in fact, interested in exploring the big picture?

The world we live in is undergoing enormous change, and it can feel overwhelming to grasp what it all means, to you, to your family, to your business or job, and to humanity as a whole.

In one book, Explore The Big Picture takes a deep dive into some of the most significa...