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Content Inc. / 2nd Edition

Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money)

2022 || Hardcover || Joe Pulizzi || McGraw-Hill

Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business Today's markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever. From one of today's leading experts in content marketing, Content Inc.

is the go-to guide to building a solid small-business by establishing a loyal audience before you sell any products or servic...

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The Toyota Way / 2nd Edition

14 Management Principles from the World's Greatest Manufacturer

2020 || Hardcover || Jeffrey Liker || McGraw-Hill

The bestselling guide to Toyota's legendary philosophy and production system-updated with important new frameworks for driving innovation and quality in your business. One of the most impactful business guides published in the 21st Century, The Toyota Way played an outsized role in launching the continuous-improvement movement that continues unabated today. Multiple Shingo Award-winning management and operations expert Jeffrey K. Liker provides a deep dive into Toyota's world-changing process...