NOW IN PAPERBACK-The most important tool for the future of humanity. More data can't solve all our problems: this is a guide to the unique ability humans have to frame new questions and so get better results than anyone could have previously imagined.

We long thought that the best decisions are based on data and lots of it. FRAMERS is an investigation of both the limits of data-driven artificial intelligence and a user's manual for the irreplaceable ability that has enabled Homo sapi...

NATIONAL BESTSELLER

A Book of the Year Selection for Inc. and Library Journal

"This book picks up where The Tipping Point left off." -- Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE

Nothing "goes viral." If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history-of power...