Introducing Pragmatics in Use is a lively and accessible introduction to pragmatics, which both covers theory and applies it to real spoken and written data. This is an ideal textbook for advanced undergraduate or postgraduate students of pragmatics, discourse analysis and corpus linguistics or TESOL programmes.

Written by a professional writer and researcher, Julie Sedivy's Language in Mind, Second Edition provides an exceptionally accessible introduction to the challenging task of learning psycholinguistic research, theory, and application. Offering a research-based approach-supported by the new Researchers at Work feature which shows the process of conducting an experiment-Language in Mind emphasizes not just what psycholinguists know, but how they've come to know it. To deepen the student's expos...

Exploring questions of both exploitation and empowerment, Understanding Social Media provides a critical conceptual toolbox for navigating the evolution and practices of social media.

Strategic development is one of the most daunting challenges that faces any professional, no matter the field. After all, stakes are high. Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee.

The Communication Strategy Framework introduced in this handbook has been designed to help professionals make targeted choices toward strategic communication. Taking an iterative approach and continually reflecting on whether your choices remain con...

Revising and Editing for Translators provides guidance and learning materials for translation students and professional translators learning to revise the work of others or edit original writing, and those wishing to improve their self-revision ability. Revising and editing are seen as reading skills aimed at spotting problematic passages. Changes are then made to meet some standard of quality that varies with the text and to tailor the text to its readership.

Mossop offers in-depth coverage ...

An updated new edition that provides detailed descriptions of important text varieties in English along with methodological techniques to carry out analyses of them, including conversation, newspaper writing, academic prose and social media. Each chapter ends with activities for the reader to apply and practice the analyses they read about.

Now updated with new chapters on culture and on populism, this seminal text disputes the view that we are experiencing a "clash of civilizations" as well as the idea that globalization leads to cultural homogenization. Instead, Jan Nederveen Pieterse argues that we are witnessing the formation of a global melange culture through processes of cultural mixing or hybridization. From this perspective on globalization, conflict may be mitigated and identity preserved, albeit transformed.

In a new ...

In this fourth edition, the authors present the fundamentals of research design and data management with five distinct methods of analysis: exploring, describing, ordering, explaining and predicting.

This volume provides a comprehensive reference grammar of Gothic, the earliest attested language of the Germanic family (apart from runic inscriptions). It is the first in English to draw on the recently discovered Bologna fragment and Crimean graffiti, in addition to the traditional Bible translation explored in most works to date.

Examining the role of the media in the generation, circulation and contestation of racist ideas, this text provides the theoretical and analytical tools needed to interrogate how media dynamics and processes impact on racism and anti-racism