If you're a first-time researcher, this book covers everything you need to successfully complete your business research project, increase your employability and develop transferable skills.

If you're a first-time researcher, this book covers everything you need to successfully complete your business research project, increase your employability and develop transferable skills.

This textbook takes an integrated approach to research methods and statistics, namely: given a question, what methods and statistical procedures should be employed? With a focus on the use of technology (Excel and SPSS) in the analysis of statistical results, it trains students to be researchers in the real world.

This book empowers you to take a fresh, effective approach to getting better data from your surveys.