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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
2024 || Paperback || Harvard Business Review e.a. || Harvard Business Review Press
Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.
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HBR at 100
The Most Influential and Innovative Articles from Harvard Business Review's First Century
2024 || Paperback || Harvard Business Review e.a. || Harvard Business Review Press
