The power of a visual image is determined by a complex array of elements. Anyone who creates a page for a magazine, makes a PowerPoint presentation, designs a brochure, prepares a poster or dreams up an idea for an infographic is faced with some important questions:

* Why is it better to put this photo here rather than there?

* What background color should I use for my presentation?

* What do I need to bear in mind when creating an internet page?

* Is it better to use a table, a graph or an i...

The international bestseller--now with a new preface by author John Kotter. Millions worldwide have read and embraced John Kotter's ideas on change management and leadership. From the ill-fated dot-com bubble to unprecedented M&A activity to scandal, greed, and ultimately, recession--we've learned that widespread and difficult change is no longer the exception.

It's the rule. Now with a new preface, this refreshed edition of the global bestseller Leading Change is more relevant than ever. Joh...

With its unique approach, Visualizing Physical Geography 2nd Edition captures the reader's attention and demonstrates why physical geography is relevant to them. It relies heavily on the integration of National Geographic and other visuals with narrative to explore key concepts. New emphasis is placed on environmental issues, such as climate change, overpopulation and deforestation, from a geographical perspective.

Readers will appreciate this approach because it vividly illustrates the inter...