By tracing the traditional progression of rhetoric from the Greek Sophists to contemporary theorists, this textbook gives students a conceptual framework for evaluating and practicing persuasive writing and speaking in a wide range of settings and in both written and visual media. The book's expansive historical purview illustrates how persuasive public discourse performs essential social functions and shapes our daily worlds, drawing on the ideas of some of history's greatest thinkers and th...

Consistently examines the business of media through the paradigm of production-distribution-exhibition in a way that no other book does, giving students a more thorough understanding of how media industries work and the vocabulary they need to talk about them. Engagingly written with examples that are familiar to students, helping them better connect to the content and understand their role as media consumers and producers.

Coverage of convergence and its impact is incorporated into every cha...

Basic Dutch: A Grammar and Workbook comprises an accessible reference grammar and related exercises in a single volume. This Workbook presents twenty-five individual grammar points in realistic contexts, providing a grammatical approach which will allow students not already familiar with these structures to become accustomed to their use. Grammar points are followed by examples and exercises allowing students to reinforce and consolidate their learning.

Suitable for class use or self-study, B...

Cognitive Neuroscience of Language provides an up-to-date, wide-ranging, and pedagogically practical survey of the most important developments in this exciting field. It guides students through all of the major areas of investigation, beginning with the fundamental aspects of brain structure and function and then following with key topics such as classic and progressive aphasia syndromes; speech perception and production; the meanings of object nouns, action verbs, and abstract words; the for...

An Introduction to English Grammar provides a comprehensive overview of all aspects of English grammar. The first part of the book (`The Grammar') provides a step-by-step introduction to the key topics in English grammar. The second part (`The Applications') shows how a grasp of these topics can be helpful in resolving usage problems, in developing a clear writing style, and in mastering punctuation and spelling.

A whole chapter, `English in Use', is devoted to illustrating the grammatical fe...

Creative Writing: A Workbook with Readings provides a complete creative writing course: from ways to jump-start your writing and inspire your creativity, right through to presenting your work to agents and publishers. It covers the genres of fiction, poetry and life writing (including autobiography, biography and travel writing), combining discussions of technique with readings and exercises to guide you step by step towards becoming more adept at creative writing. The second edition has been...

An approachable and engaging introduction to Historical Linguistics with up-to-date pedagogy including exercises, further reading and online support material.

Historical Linguistics is a core part of most linguistics programmes. With the more experienced linguistics student in mind, this book covers many subjects in considerable depth while not sacrificing an appreciation of the whole.

Includes examples and datasets from a wide variety of languages and language families, whereas most historic...

Sociolinguistics and Second Language Acquisition is a comprehensive textbook that bridges the gap between the fields of sociolinguistics and second language acquisition, exploring the variety of ways in which social context influences the acquisition of a second language. It reviews basic principles of sociolinguistics, provides a unified account of the multiple theoretical approaches to social factors in second languages, summarizes the growing body of empirical research, including examples ...

Subtitling: Concepts and Practices provides students, researchers and practitioners with a research-based introduction to the theory and practice of subtitling. It offers access to a professional desktop subtitle editor, Wincaps Q4, and a leading cloud-based subtitling platform, OOONA.

*Seen as a classic textbook, ideal for students looking for a traditional, non-controversial, grounding in the subject. *Covers both theory and practice behind syntactic analysis, providing students with all the skills and knowledge they need to do their own analysis. Introductory syntax/sentence structure courses are generally compulsory for English Language undergraduates so there is plenty of demand for a basic practical guide such as this one.

*Linked to a eresources site which features e...