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Studieboeken (8)
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The Art of Opportunity
How to Build Growth and Ventures Through Strategic Innovation and Visual Thinking
2021 || Paperback || Marc Sniukas e.a. || John Wiley and Sons Ltd
Innovate your way toward growth using practical, research-backed frameworks The Art of Opportunity offers a path toward new growth, providing the perspective and methods you need to make innovation happen. Written by a team of experts with both academic and industry experience and a client roster composed of some of the world s leading companies this book provides you with the necessary tools to help you capture growth instead of chasing it. The visual frameworks and research-based methodolog...
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Marketing Communications
A Brand Narrative Approach
2021 || Paperback || Micael Dahlen e.a. || John Wiley and Sons Ltd
Marketing communications has two levels: a strategic, conceptual level, and a tactical, implementation level. In Marketing Communications , authors Micael Dahlen and Fredrik Lange argue that one cannot function without the other. Strategy and concept must be implemented, and successful implementation depends on sound strategy and concept.
Leading in a Culture of Change Personal Action Guide and Workbook / 1st edition
2021 || Paperback || Michael Fullan || John Wiley and Sons Ltd
In this volume, Michael Fullan, an expert in the field of organizational change and leadership, provides the practical tools to help leaders understand and implement change in their organizations.
Made to Serve / 1st edition
How Manufacturers can Compete Through Servitization and Product Service Systems
2021 || Hardcover || Timothy Baines e.a. || John Wiley and Sons Ltd || met inkijkexemplaar
A comprehensive, practical introduction to one of the most important new trends in manufacturing, globally
Design Thinking for Business Growth / 1st edition
How to Design and Scale Business Models and Business Ecosystems
2021 || Paperback || M Lewrick || John Wiley and Sons Ltd
Reinvigorate your innovation approach with business ecosystems
In a business ecosystem, different companies collaborate along and across previously sacrosanct industry barriers, encouraging innovation and the development of groundbreaking new products and services.
Design Thinking for Business Growth delivers an eye-opening, fresh approach to designing and scaling business models and ecosystems. In this book, Michael Lewrick delivers a comprehensive procedural model for the design, developmen...
Organizational Behavior / 5th edition
2022 || Paperback || Michael A.Hitt e.a. || John Wiley and Sons Ltd
People, processes, and technology. These are the three major drivers of business achievement. The best leaders inherently understand that great companies start with great people.
This is as true now as it was during the beginning of the industrial revolution, and understanding and staying current on the latest organizational behavior research and best practices paves the way for managerial success. In this updated edition of Organizational Behavior, theory, new research and real-world case st...
Reframing Organizations / 7th edition
Artistry, Choice, and Leadership
2021 || Paperback || Lee G. Bolman e.a. || John Wiley and Sons Ltd
AN ELEGANT FRAMEWORK FOR MORE EFFECTIVE LEADERSHIP
Bolman and Deal's four-frame model has been transforming business leadership for over 40 years. Using a multidisciplinary approach to management, this deceptively simple model offers a powerful set of tools for navigating complexity and turbulence; as the political and economic climate continues to evolve, this model has never been more relevant than today.
The Structural Frame explores the convergence of organizational structure and function...
Decision Analysis for Management Judgement / 5th edition
2021 || Paperback || Paul Goodwin e.a. || John Wiley and Sons Ltd
Decision Analysis for Management Judgment is unique in its breadth of coverage of decision analysis methods. It covers both the psychological problems that are associated with unaided managerial decision making and the decision analysis methods designed to overcome them.
This latest edition has been fully revised and updated and includes a number of changes to reflect the latest developments in the field.