This text challenges students to think critically about global issues that affect the business environment and provides them with a wealth of pedagogical features that help cement learning. Its coverage includes the economic, political, social, legal, cultural, technological and financial environments. The book is truly global in coverage, with case studies and examples from all over the world, including Afghanistan, China, Sweden and Thailand.

It also has a strong focus on ethics, responsibi...

Structured around the author's tried-and-tested New Venture Creation framework, this textbook encourages practical learning, enabling you to launch and develop your business. Broken down into three phases - Research, Business model development, Launch - the book provides a systematic approach which tells you everything you need to know and, most importantly, everything you need to do, to start a new venture. You will learn how organisations and entrepreneurs address issues via real life case ...