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xAuteur: Richard M. Perloff
xNUR: Algemene sociale wetenschappen
xTaal: Engels
xUitgever: Taylor & Francis
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The Dynamics of Persuasion / 8th edition
Communication and Attitudes in the 21st Century
2023 || Paperback || Richard M. Perloff || Taylor & Francis
The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society. This edition continues its accessible and detailed illustration of the theoretical underpinnings of persuasive communication through contemporary and relevant examples of persuasion in action. It features coverage of new scholarship on misinformation, health communication, and persuasion effects, including careful attention to persuasion’s r...