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Studieboeken (73)
Technology Management / 2nd edition
Activities and Tools
2016 || Paperback || Dilek Cetindamar e.a. || Macmillan
The Technology Management (TM) discipline has a history of more than 50 years. It is inherently interdisciplinary and multifunctional, and when managed correctly it can deliver a decisive competitive advantage. Technology Management focuses on the micro-level analysis of TM as a dynamic capability.
Scenario Based Strategy
Navigate the Future
2014 || Hardcover || Paul de Ruijter || Taylor & Francis
We need strategy. The world is changing, the future uncertain. What is required is vision: What might the future bring? Where is our business going? What are our fundamental business values? This book is a manual for all those who want to apply strategy in organisations.
It is intended for everyone who wants to put the future on the agenda, to look beyond the short term and beyond mere profit. It describes in practical terms the eight questions we must continually discuss in order to pursue a...
Innovation Management and New Product Development / 7th edition
2020 || Paperback || Paul Trott || Pearson || ook als eBook
Explore key concepts of managing innovation and engage with latest developments in the field Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps ...