A stimulating new inquiry into the fundamental truth of strategy - its purpose, place, utility, and value. This new study is animated by a startling realization: the concept of strategic victory must be summarily discarded. This is not to say that victory has no place in strategy or strategic planning.

The outcome of battles and campaigns are variables within the strategist's plan, but victory is a concept that has no meaning there. To the tactical and operational planner, wars are indeed won...

Public speaking textbook grounded in traditional rhetorical theory with historical and contemporary examples

Core text for public speaking or rhetoric courses

Distinguished from other public speaking texts by its grounding in traditional rhetoric and its focus on speaking as an engaged citizen on matters of public concern, compared with texts more focused on business communication

Online resources include instructor's manual with discussion and test questions, web links, and sample materials

The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, poli...

This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations.

The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on 'The Future of Strategic Communication'. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication proble...

Security Studies: An Introduction, 4th edition, is the most comprehensive textbook available on the subject, providing students with in-depth coverage of traditional and critical approaches and an essential grounding in the debates, frameworks, and issues of the contemporary security agenda. This new edition has been completely revised and updated, to cover major developments such as COVID-19, the rise of populism, climate change, China and Russias place in the world, and the Trump administra...

Focusing on the continued terrorist threat by jihadist groups, such as Al Qaeda and ISIS, and homegrown violent far-right and far-left extremists in the West, Terrorism and Counterterrorism investigates this form of political violence in a historical and contemporary context. In this comprehensive and highly readable text, renowned expert Brigitte Nacos clearly defines terrorism’s diverse causes, actors, and strategies; outlines anti- and counterterrorist responses; and highlights terrorism...