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49,95
Levertijd: 21 werkdagen
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Research Methods in Business Studies

2020 || Paperback || Pervez Ghauri e.a. || Cambridge University Press

This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers t...

64,95
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International Marketing / 5th Edition

2021 || Paperback || Pervez Ghauri e.a.