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Studieboeken (2)

88,95
Vandaag besteld,
maandag verzonden
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Bestel

Operations Management / 13th global edition

Processes and Supply Chains

2021 || Paperback || Lee Krajewski e.a. || Pearson || ook als eBook

A practical, easy-to-read text with a managerial approach to operations management For undergraduate and graduate course in operations management. Operations Management: Processes and Supply Chains provides students with a comprehensive framework for addressing operational process and supply chain issues and uses a systemised approach whilst focusing on issues of current interest. The 13th Edition provides ample opportunities for students to experience the role of a manager with challenging p...

77,95
Levertijd: 4 werkdagen
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Bestel

Marketing Research / 6th Edition

Applied Insight, 6th Edition

2020 || Paperback || Dan Nunan e.a. || Pearson || ook als eBook

Marketing Research by Malhotra, Nunan and Birks is the leading marketing research text, focused on the key challenges facing marketing research in a European context.This comprehensive, authoritative and applied text offers you a clear explanation and discussion of concepts, a wealth of European and international case material showing how researchers apply concepts and techniques and integrates with online resources for students and an instructors' manual including key discussion points. It s...