Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the 'quick fixes' of branding, it offers a comprehensive overview of brand management theories from the last 35 years. A highly regarded textbook, this fully updated third edition brings fresh perspectives on the latest research in, and analysis of, the various approaches to brand management.

Mor...

Multivariate Analysis for the Behavioral Sciences, Second Edition is designed to show how a variety of statistical methods can be used to analyse data collected by psychologists and other behavioral scientists. Assuming some familiarity with introductory statistics, the book begins by briefly describing a variety of study designs used in the behavioral sciences, and the concept of models for data analysis. The contentious issues of p-values and confidence intervals are also discussed in the i...

Modern Principles means modern content and modern delivery and Tyler Cowen and Alex Tabarrok deliver with a knack for revealing the 'invisible hand' of economics at work and a unique combination of vivid writing, up-to-date relevant examples and unparalleled online resources, perfect for your principles of economics course.

Signature storytelling reveals how economics play out in our world.

When it comes to explaining fundamental economic principles by drawing on current economic issues and events, there is no one more effective than Nobel laureate and New York Times columnist Paul Krugman and co-author, Robin Wells. In this best-selling introductory textbook, Krugman and Wells’ signature storytelling style and uncanny eye for revealing examples will help students understand how economic concepts play out in o...

Introduction to the Chemistry of Food describes the molecular composition of food and the chemistry of its components. It provides students with an understanding of chemical and biochemical reactions that impact food quality and contribute to wellness. This innovative approach enables students in food science, nutrition and culinology to better understand the role of chemistry in food.

Specifically, the text provides background in food composition, demonstrates how chemistry impacts quality, ...

This updated edition of a best-selling classic shows you how to structure your visuals as carefully as a writer structures a story or composers structure their music. The Visual Story teaches you how to design and control the structure of your production using the basic visual components of space, line, shape, tone, color, movement, and rhythm. You can use these components to effectively convey moods and emotions, create a visual style, and utilize the important relationship between the visua...

EU legislation has major impacts on virtually every aspect of life in the EU Member States, as well as on many businesses and other stakeholders in non-member countries. However the EU decision-making process, with its complex and unique interplay between institutions and stakeholders, can seem an impenetrable mystery.

This book is a foundation text explaining systematically and comprehensively how this decision-making works. Successive chapters explain the role of each of the EU institution...

This is an original and accessible introduction to the modern idea of history and its value, and an indispensable companion to the study of history and its philosophical underpinnings.

The book answers two basic questions: What is history? And what is its value? It also shows how the answers to these questions are mutually dependent. The old view that history is the teacher of life, for instance, assumes that the past is a reservoir of examples from which moral lessons for the present can be ...

Dit boek over kostenverhaal bij gebiedsontwikkeling onder de Omgevingswet geeft een inkijkje in het consultatie- en wetgevingsproces dat heeft geleid tot de Aanvullingswet die op 10 maart 2020 door de Eerste Kamer is aangenomen. Afdeling 13.6 en 13.7 van de Omgevingswet hebben een voorgeschiedenis die in de eerste periode (2015-2018) wordt gekenmerkt door het zoeken naar oplossingen voor kostenverhaal in tijden van crisis, toen ‘organische’ gebiedsontwikkeling het toverwoord was. Het boek...