This engaging introduction to all aspects of qualitative research challenges students to consider how their research can be culturally responsive. The text introduces the foundations including theory, ethics, and reflexivity; covers practical guidance from writing proposals to data collection; and shows how the quality of research is enhanced, how data are analyzed, and how research accounts are created and disseminated. Areas vital to the health of qualitative research are addressed includin...

Winner of the 2022 Textbook & Academic Authors Association's The McGuffey Longevity Award

Media/Society: Technology, Industries, Content, and Users helps students understand the relationship between media and society and gets them to think critically about recent media developments. Authors David Croteau, William Hoynes, and new co-author Clayton Childress take an interdisciplinary approach with a sociological focus to answer questions like How do people use the media in their everyday lives?...