Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For undergraduate courses in the principlesof marketing. Companies donGÇÖt make decisions.People do.

Marketing: Real People, RealChoices is the only text to introducemarketing from the perspective of real people, who make real marketingdecisions, at leading companies every day. Timely a...

Consumer understanding of food quality is crucial as their concerns for healthy, safe and sustainable food production remain high. This forces actors and stakeholders in the agribusiness and food industry to use quality management as a strategic approach in production and innovation.

This book describes Food Quality Management (FQM) in one integrated concept. Firstly, all relevant aspects of food quality management are combined into one FQM-function model, which shaped the structure of the bo...

- Engelse gids voor praktijkgericht kwalitatief en kwantitatief onderzoek;

- behandelt de essentie van onderzoek in vier praktische stappen;

- met handige checklists voor het zelf opzetten en uitvoeren van onderzoek.

This is research! leert hbo-studenten in vier stappen onderzoek doen. Het boek behandelt kort en krachtig de theorie en de praktijk van onderzoek en bevat een schat aan onderzoeksvoorbeelden, direct toepasbaar bij projecten, stage- en afstudeeropdrachten. Bijzonder handig zijn de...

A three-level (B1+ to C1) integrated skills course for higher education students at university or on foundation courses. The B2 Upper Intermediate Student's Book gives students further practice in academic study skills. Students analyse characteristics of written and spoken academic texts, develop awareness of academic culture and learn to avoid plagiarism.

From essay organisation, taking notes, group discussion to writing references and paraphrasing texts, the students are presented with a w...

The Oxford Advanced Learner's Dictionary is the world's bestselling advanced level dictionary for learners of English. Now in its 10th edition, the Oxford Advanced Learner's Dictionary, or OALD, is your complete guide to learning English vocabulary with definitions that learners can understand, example sentences showing language in use, and the new Oxford 3000 (TM) and Oxford 5000 (TM) word lists providing core vocabulary that every student needs to learn. OALD is more than a dictionary.

Take...

For too long, business has focused on short-term cost advantages through low-cost country sourcing with little regard for the longer-term implications of global sustainability. Purchasing and Supply Chain Management, Second Edition, not only fully addresses the environmental, social and economic challenges of how companies manage purchasing and supply chains, but also delves deeper into emerging areas such as modern slavery, digital technologies and circular supply chains. In addition to expl...