Email English will help students of English to write effective and convincing communications, whether for work or study, whether by email or via social media. Based on hundreds of real examples, Email English deals systematically with key language for constructing effective and convincing emails in English as well as developing an appropriate voice through social media. Basics, including opening and closing emails, giving information, making requests, arranging meetings and checking understan...

The easy way to ensure your business is prepared for anything If disaster struck, could your business continue to operate? It might be a fire, flood, storm, technical failure, or a quality control failure - whichever way, how can you minimize the risk of disruption to your business? Business Continuity For Dummies clearly sets out how to identify the risks to your organization, how to create your own BCM plan, how to apply BCM in practice and what to do if the worst does happen. Assess and mi...

Organisation and Management – An International Approach is an interactive and hands-on introduction to the field. The theory behind management and organisation is accessibly explained by renowned authors Jos Marcus and Nick van Dam using many practical examples.

This fully renewed edition has been expanded with six new chapters on digital business transformation, internationalisation, corporate social responsibility, the future of work, human resource management, and culture. In addition, t...

Aimed at today's busy executives and those studying for or wishing to further their careers in business, Dynamic Presentations looks at what constitutes a successful, motivating presentation and gives learners an insight into the essential skills and techniques they will need to ensure their presentations are both motivating and memorable. The Student's Book comes with two Audio CDs containing all the audio material used on the course. A Dynamic Presentations DVD is also available, with exper...

Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success. In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research,...

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant product...