For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research.

The 12th Edition has been significantly updated to address contemporary trends and i...

The updated ninth edition of Challenges of the Developing World examines political, social, and economic development in the diverse countries of Africa, Asia, the Middle East, and Latin America. In doing so, it explores the political economy of policymaking, investigates the uncertain dynamics of democratization, highlights the impact of ethnic and religious tensions on developing countries, and looks at revolution and military intervention in politics. Key issues such as the environment, sus...