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Studieboeken (2)

Een overzicht van studieboeken die relevant zijn binnen het onderwijs.

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Management Control Systems / 5th edition

Performance Measurement, Evaluation And Incentives

2023 || Paperback || Kenneth Merchant e.a. || Pearson

The bestselling advanced management accounting textbook. For Management Control or Advanced Management Accounting modules on undergraduate, postgraduate or MBA courses. Management Control Systems, 5th edition is the latest edition of the bestselling textbook in the field of management accounting, renowned for its authorship and excellently researched material.

An essential learning resource presenting a wealth of international examples from real companies, this text will help you gain a solid...

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Principles of Marketing / 19th Global Edition

2023 || Paperback || Philip Kotler e.a. || Pearson

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-val...