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Een overzicht van studieboeken die relevant zijn binnen het onderwijs.
The Routledge Handbook of Hotel Chain Management / 1st edition
2020 || Paperback || Maya Ivanova e.a. || Taylor & Francis
Understanding the global hotel business is not possible without paying specific attention to hotel chain management and dynamics. Chains are big business, approximately 80 percent of hotels currently being constructed around the world are chain affiliated and, in 2014, the five largest brands held over a one million rooms. The high economic importance of the hotel chains and their global presence justifies the academic research in the field however, despite this, there is no uniform coverage ...
The Routledge Handbook of Hotel Chain Management / 1st edition
2016 || Hardcover || Maya Ivanova e.a. || Taylor & Francis
Understanding the global hotel business is not possible without paying specific attention to hotel chain management and dynamics. Chains are big business, approximately 80 percent of hotels currently being constructed around the world are chain affiliated and, in 2014, the five largest brands held over a one million rooms. The high economic importance of the hotel chains and their global presence justifies the academic research in the field however, despite this, there is no uniform coverage ...
