This award-winning text invites students to discover social psychology’s relevance to their lives. Authors Thomas Heinzen and Wind Goodfriend capture student interest by weaving stories drawn from their own personal experiences with compelling examples from everyday life, all carefully placed in historical context. Social psychology is presented as an evolving, science-driven conversation; chapters build on core questions central to scientific inquiry, while a methods-in-context approach cu...

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Behavioral statistics—as it’s actually practiced today

Using Macmillan's highly touted LaunchPad to deliver superior content online, the brief version of Nolan and Heinzen’s text introduces students to the role of statistics in the behavioral sciences today. It is a thoroughly up-to-date presentation written specifically for behavioral science students, anchored by real-world stories, a highly visual approach to presenting data, helpful mathematical and formul...

A contemporary approach to behavioural statistics.

Nolan and Heinzen offer an introduction to the basics of statistics that is uniquely suited for behavioural science students. This edition provides coverage anchored to real-world stories, a highly visual approach to presenting data, helpful mathematical support, and useful step-by-step examples. Focusing on emerging trends that are redefining contemporary behavioural statistics, this text helps students get to grips with a challenging subjec...