Praised for its easy-to-read narrative and attention to the lives of ordinary people, A History of Western Society Since 1300, Fourteenth Edition, includes even more tools to engage students and save instructors time. A signature focus on social and cultural history helps students engage with and think critically about the past. Achieve, a powerful course platform, combines the full e-textbook with a wealth of additional primary sources, tutorials, activities, and assessments that guide stude...

Fundamentals of Human Neuropsychology continues to keep pace with its dynamic field. Authors draw on recent research and their own clinical and lab experience to guide their development of the content. Using their experience in the classroom they present complex topics in a way that is both accessible and engaging to students. Coverage includes recent developments in network analysis, neural imaging, and genetic research- particularly in terms of the impact on our understanding and assessme...

A History of World Societies, Twelfth Edition, provides a regional approach to global history that is easily understood and presented in straightforward sections. With a focus on social history, students see how the stories of individuals affected the arc of global history. This book is also enhanced by LearningCurve, our easy-to-use adaptive learning system that will ensure that you come to class prepared.

An engaging, balanced and up to date coverage of international trade.

Available for the first time Macmillan’s new integrated, online learning system Achieve, this new edition of Feenstra and Taylor’s International Macroeconomics provides engaging, balanced coverage and applications of key concepts.

Developed in the classroom by two of the most prominent researchers in the field, it seamlessly blends theory and empirical data with current, real-world global policies, events and evidence. ...

The essential chemistry for health careers and everyday life.

Guinn’s Essentials of General, Organic and Biochemistry uses health and medicine as the framework for learning the fundamentals of chemistry in this student-centered one-semester text. The newly revised 3rd edition focuses on core concepts and necessary math skills, and features a revamped organization to align with traditional course organization and shorter, more condensed chapters.

Easily digestible content and medical appli...

Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market.

Secondly, their brand equity is responsible for a massive percentage of their firm's market...

"Learning Teaching" has been one of the most successful guides to English since it was first published in 1994. Its no-nonsense approach has made it a superb teaching textbook for initial training courses, and also an essential handbook for practising ELT teachers. The third edition has been extensively revised and restructured to take recent developments in ELT into account and now includes a DVD featuring a full lesson being taught as well as demonstrations of practical teaching techniques.

The tenth edition of Quantitative Chemical Analysis continues to set the standard for learning analytical chemistry with distinguished writing, the most up-to-date content, and now the acclaimed Achieve program, supporting exceptional problem-solving practice. New author Charles Lucy joins Dan Harris, infusing additional subject expertise and classroom experience into this edition.

Macmillan’s new online learning platform, Achieve is the culmination of years of development work put toward c...

Business Statistics is a student-friendly book written to encourage first year business students to understand (and enjoy!) their first experience of statistics. Each topic is well illustrated, with worked examples, tutorial sheets, supplementary exercises, and computer worksheets in SPSS, Minitab and Excel - all with answers provided.

The perfect companion for both trainees and teacher trainers following courses such as the Cambridge CELTA, and the Trinity Certificate in TESOL, as well as teachers who are unsure of how to present grammar or those who are looking for new ways to present it. Teaching English Grammar aims to combine language information and methodological help in a straightforward, authoritative way and thus help English language teachers prepare and deliver grammar lessons within their syllabus. The book pro...