This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns.

It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. P...

There is absolutely no precedent for this book, the only encyclopaedic guide to manufacturing processes that explores established, new, emerging and innovative production techniques that have, or will have, an important impact on the design industry. With over 1,200 photographs and technical illustrations, it is the definitive reference for 3D designers, product designers, architects and engineers who need a convenient, highly accessible and practical reference that will enable them to make f...