In the first book to map out what AI brings to graphic design – and to identity design in particular – author Melani De Luca shares the experiences of designers in the field and pinpoints coherent working methods, practical approaches, and ethical structures. Balancing between playful writing, using the voice of AI persona Steve, and rigorous academic inquiry, she offers a replicable conceptual framework that advances methodology and practice in graphic design, integrating AI and machine ...

The definition of a supergraphic has changed over the last twenty years. Once, only a large decorative design on a wall or building was a supergraphic. Today it encompasses architectural delineation wayfinding and identifying signage, illustrative murals, and branding elements. A supergraphic can take the form of an enormous logo on the side of a building, a wall of multi-colored squares, or an oversized restroom symbol. Digital technology now allows for interaction and screen-based media on ...