06 47 6867 72
Zoekfilters
Geen verdere filters gevondenStudieboeken (2)
The Heart of Change
Real-Life Stories of How People Change Their Organizations
2019 || Hardcover || John P. Kotter e.a. || Harvard Business Review Press
The Experience Economy
With a New Preface by the Authors: Competing for Customer Time, Attention, and Money
2019 || Hardcover || B. Joseph Pine II e.a. || Harvard Business Review Press
Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks.
Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel ...
