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Essentials of Organizational Behaviour / 15th Global Edition

2021 || Paperback || Stephen Robbins e.a. || Pearson || ook als eBook

Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For courses in organizational behavior.  A streamlined presentation of key organizational behavior concepts 


Currently in use at more than 500 colleges and universities worldwide, Essentialsof Organizational Behavior, 15th Edition teaches students howto communicate and interact wi...

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Marketing Communications / 7th edition

A European Perspective

2021 || Paperback || Patrick De Pelsmacker e.a. || Pearson || ook als eBook

Learn the techniques and applications of marketing communications in a European context

Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including a...