The latest edition of the leading automotive engineering reference In the newly revised Eleventh Edition of the Bosch Automotive Handbook, a team of accomplished automotive experts delivers a comprehensive and authoritative resource for automotive engineers, designers, technicians, and students alike. Since 1936, the Bosch Automotive Handbook has been providing readers with of-the-moment coverage of the latest mechanical and research developments in automotive technology, from detailed techni...

Understand the next level of marketing. The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, in...

Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology that he shares with his readers. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing th...

An expert guide to selecting the right cloud service model for your business Cloud computing is all the rage, allowing for the delivery of computing and storage capacity to a diverse community of end-recipients. However, before you can decide on a cloud model, you need to determine what the ideal cloud service model is for your business. Helping you cut through all the haze, Architecting the Cloud is vendor neutral and guides you in making one of the most critical technology decisions that yo...

Widely used across industrial and manufacturing automation, Programmable Logic Controllers (PLCs) perform a broad range of electromechanical tasks with multiple input and output arrangements, designed specifically to cope in severe environmental conditions such as automotive and chemical plants. Programmable Logic Controllers: A Practical Approach using CoDeSys is a hands-on guide to rapidly gain proficiency in the development and operation of PLCs based on the IEC 61131-3 standard. Using the...

Chemical reaction engineering is concerned with the exploitation of chemical reactions on a commercial scale. Ita s goal is the successful design and operation of chemical reactors. This text emphasizes qualitative arguments, simple design methods, graphical procedures, and frequent comparison of capabilities of the major reactor types.

Simple ideas are treated first, and are then extended to the more complex.

To understand modern principles of sustainable management and the conservation of wildlife species requires intimate knowledge about demography, animal behavior, and ecosystem dynamics. With emphasis on practical application and quantitative skill development, this book weaves together these disparate elements in a single coherent textbook for senior undergraduate and graduate students. It reviews analytical techniques, explaining the mathematical and statistical principles behind them, and s...

The classic guide to sustainability strategy and implementation-updated for today's businesses To ensure business success, companies must embrace sustainable management. Firms need to find the overlap between business interests and the interests of society and the environment before they can secure a lasting competitive edge. By making the case for sustainability as a fundamental business practice, The Triple Bottom Line became an instant classic when first published in 2006, showing a genera...

The fully revised and updated version of the leading textbook on real estate investment, emphasising real estate cycles and the availability and flow of global capitalReal Estate Investment remains the most influential textbook on the subject, used in top-tier colleges and universities worldwide. Its unique, practical perspective on international real estate investment focusses on real-world techniques which measure, benchmark, forecast and manage property investments as an asset class. The t...