The Wiley-Blackwell Companion to World Christianity presents a collection of essays that explore a range of topics relating to the rise, spread, and influence of Christianity throughout the world. Features contributions from renowned scholars of history and religion from around the worldAddresses the origins and global expansion of Christianity over the course of two millenniaCovers a wide range of themes relating to Christianity, including women, worship, sacraments, music, visual arts, arch...

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences.

Experiential marketing, the use of live, f...