Professional English in Use Marketing offers comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR.

Crisis management has become a defining feature of contemporary governance. In times of crisis, communities and members of organizations expect their leaders to minimize the impact, while critics and bureaucratic competitors make use of social media to blame incumbent rulers and their policies. In this extreme environment, policymakers must somehow establish a sense of normality, and foster collective learning from the crisis experience.

In the new edition of this uniquely comprehensive analy...

Academic Vocabulary in Use Second Edition is the perfect study aid for anyone using English for their academic work. Ideal for students of any discipline, this second edition has been updated to reflect changes in education, technology and communications, includes a selection of new reading passages, and is now in full colour. 50 easy-to-use, two-page units give clear explanations of new vocabulary, along with a variety of practice exercises.

A comprehensive answer key, and phonemic transcrip...

Professional English in Use Finance is suitable for intermediate students and above. It includes 50 units covering all aspects of financial vocabulary from Accounting to Borrowing and Lending, Central Banking to Venture Capital and many more areas including financial idioms and metaphors. Primarily designed as a self-study reference and practice book, it can also be used for classroom work and one-to-one lessons.

This book is a must for both trainers and learners of ESP and Business English w...

This concise, accessible, market-leading textbook brings together the wide-ranging fundamentals students need to understand rocks and minerals, and shows them how they relate to the broader Earth, materials and environmental sciences. Designed specifically for one-semester courses, it is beautifully illustrated to explain the key concepts in mineralogy and petrology. This edition has been fully updated based on classroom experience, and new features include a completely new chapter providing ...

Systematically and comprehensively covering the management of life-threatening emergencies of pregnancy, this updated revision of the third edition gives readers the skills they need to save both mother and fetus. The clear step-by-step advice is invaluable for anyone facing obstetric emergencies, whether in training or experienced.

Haskell is a purely functional language that allows programmers to rapidly develop clear, concise, and correct software. The language has grown in popularity in recent years, both in teaching and in industry. This book is based on the author's experience of teaching Haskell for more than twenty years.

All concepts are explained from first principles and no programming experience is required, making this book accessible to a broad spectrum of readers. While Part I focuses on basic concepts, Pa...

The Psychologist's Companion, 6th edition is written for students, young professionals, and even mid-career scholars. It covers the topics necessary for career success, including planning and writing papers and posters, presenting data, evaluating papers, writing grant proposals, giving talks, finding a book publisher, doing job interviews, and doing media interviews.

This tutorial reference takes the reader from use cases to complete architectures for real-time embedded systems using SysML, UML, and MARTE and shows how to apply the COMET/RTE design method to real-world problems. The author covers key topics such as architectural patterns for distributed and hierarchical real-time control and other real-time software architectures, performance analysis of real-time designs using real-time scheduling, and timing analysis on single and multiple processor sys...

Why are some parts of the world poor today, while others are rich? At which point in time did they diverge, and what were the reasons? These core questions are addressed in a concise and accessible introduction to global economic development since 1500. Leading economic historians from across the globe provide overviews of major world regions together with global comparison chapters and case studies highlighting key themes, individuals, processes and events. Utilising a set of common developm...