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The Sales Acceleration Formula

Using Data, Technology, and Inbound Selling to go from GBP0 to GBP100 Million

2015 || Hardcover || Roberge || Wiley

Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology that he shares with his readers. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing th...

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Experiental Marketing

Secrets, Strategies, and Success Stories from the World's Greatest Brands

2016 || Hardcover || Kerry Smith e.a. || Wiley

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences.

Experiential marketing, the use of live, f...