Zoekfilters

Uitgever
Pelckmans (2)
Verschijningsvorm
Paperback (4)
Hardcover (2)

Studieboeken (6)

29,35
Levertijd: 3 werkdagen
+
Bestel

Marketing: The fundamentals

2023 || Paperback || Sara Leroi-Werelds e.a. || Acco || met inkijkexemplaar

This comprehensive guide hones in on marketing’s pivotal role in creating value for customers and other stakeholders. It navigates through the stages of (1) marketing analysis, (2) strategy development, (3) implementation of the marketing strategy via the marketing mix, and (4) marketing evaluation using established key performance indicators.

The book serves as a valuable resource for students, marketers, and business leaders navigating the dynamic marketing landscape, providing guidance t...

23,95
Levertijd: 3 werkdagen
+
Bestel

Epic Content Marketing / Second Edition

Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3

2023 || Hardcover || Joe Pulizzi e.a. || McGraw-Hill

From the "godfather of content marketing"-this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach-which includes everything from blogging to YouTube videos to social media-is the core of most organizations' marketing plans.Fully revised and updated...

30,00
Levertijd: 3 werkdagen
+
Bestel

Trendsurfing (Engelse versie)

Innovating on Waves of Change

2023 || Paperback || Bert Van Thilborgh || Pelckmans || met inkijkexemplaar

In TRENDSURFING, trendwatcher Bert Van Thilborgh guides you through the processes of change in our rapidly evolving, highly volatile and deceptively ambiguous world. In this methodological book, the author clarifies the techniques of trend analysis and positions them in a structural model. In addition, the book offers numerous tips and tricks that will help readers surf the waves of innovation, identify emerging trends and respond to them effectively.

Bert observes, quantifies, explains and i...

58,00
Levertijd: 3 werkdagen
+
Bestel

Principles of Marketing for a Digital Age / 2nd edition

2023 || Paperback || Tracy L. Tuten || SAGE

From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.

34,50
Levertijd: 3 werkdagen
+
Bestel

Brand design and graphic identity

Bridging the gap between business and creativity

2023 || Paperback || Thomas van Ryckeghem e.a. || Pelckmans || met inkijkexemplaar

Are you a professional often involved with brands and their visual communication, but not really a designer? Do you want to better understand how brands communicate? Do you often need to advise or manage designers? Or would you like to start as a designer yourself? This book aims to bridge the gap between business and creativity in visual communication.

To eliminate the noise in visual communication as much as possible, we provide managers and graphic designers a common language to communicat...

27,95
Levertijd: 7 werkdagen
+
Bestel

Marketing 6.0

The Future Is Immersive

2023 || Hardcover || Philip Kotler e.a. || John Wiley and Sons Ltd

Praise for Marketing 6.0 "Immersive marketing is intended to transport the customer into a story until she is convinced that she is there herself. In the process, real and illusory stimuli mix to form a new kind of perceived reality. This book guides us into this futuristic marketing world. Truly enlightening and thought-provoking."


--HERMANN SIMON, Founder and Chairman, Simon-Kucher "Virtual, immersive worlds are rising fast. Old models won't work in these new realities. Marketing 6.0...